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Dear Filthy Scum Hack:
Son of iPhone is about to make its appearance on June 9. We expect that you will give this important news the column inches it deserves, just as you did last year.
Man do I love that opening salutation! Fake Steve Jobs at his best that is. In the unmistakable FSJ style, he has not only confirmed the June 9th announcement, but he’s provided the rundown on what to expect - and what is expected of journalists in these next few coming days. Some of the highlights:
As always Katie and her team will be developing angles for your stories and distributing prepared texts customized to your publication based on our analysis of your audience demographic and its interests. We hope you’ll take advantage of this offer and remain on our list of publications in which we advertise.
As usual, Goatberg and Pogue have agreed, sight unseen, to run glowing completely positive reviews of the 3G iPhone which will include the following words: "breakthrough," "tremendous," "awesome," and "revolutionary." In exchange they will be given devices ahead of everyone else so that they can run articles on the morning of June 9 and beat the rest of you by a day. What can I say? A deal’s a deal. I’m sorry if that hurts your feelings. Actually I’m not sorry at all.
Great stuff. Head over HERE to read the whole post, which is a classic.
Oh, and for the real, serious coverage of the June 9th latest and the reported confirmation of a 3G iPhone announcement on that day, check out Gizmodo’s piece HERE …
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