Apple have started airing three new TV ads for the iPhone 3GS this week. Two of them focus on new features specific to that model – video recording / editing and voice control. The third ad still features the 3GS, but highlights a new OS 3.0 feature – copy & paste.
I’m not so sure about how good an idea it is to shout about copy & paste, given how long it has taken to make it available – but I guess if the ads are aimed at people who may have never used a smartphone, than showing that it is possible and is easy to work with is probably not a bad thing.
The other two ads seem spot-on, showing off two of the most desirable new features on the 3GS. Even though I find Voice Control disappointing so far, it’s a feature that many newer smartphone users will likely be wowed by and more than happy with.
You can check out all the new ads – and others – at the Apple site, HERE.
What do you all think of this latest set of ads? As good as those that have gone before them? Better? Worse?
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{ 2 comments… read them below or add one }
"Sequences shortened" lmao. That's the truth! When it compressed in 0.2 seconds i was like.. chea right!! And when it compresses for me sometime my phone makes a clicking noise inside. Ever heard of that?
I hadn't heard anyone mention that before now.
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