sorry

Image Source: http://centrepedal.blogspot.com/

Wow – here’s something you don’t see every day / month / year / lifetime – Apple is apologizing for dropping the ball and letting the horrific Baby Shaker app into the App Store (albeit briefly) yesterday.

Apple Inc. is apologizing for allowing a 99-cent iPhone game called "Baby Shaker" that let a player quiet a virtual crying infant by shaking the device.

Apple removed the program from the iPhone’s App Store on Wednesday, but critics pressed for an apology Thursday.

Apple spokeswoman Natalie Kerris said Thursday that the game was "deeply offensive" and said it should not have been approved for sale.

"We sincerely apologize for this mistake," Kerris said in a statement.

Good job on the apology.  Now let’s hope this stirs them into taking a good hard look (if they’re not already doing so) at their whole approvals / rejections process for the App Store – and towards establishing a clear set of guidelines for devs and App Store reviewers to work with.

Source: Yahoo News via iLounge

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